Know when your competitor quietly loses size M on four hero colours.
We watch your top competitors’ Shopify stores. When stock runs out on hero SKUs, prices drop without a banner, or a new colourway slips into the catalog — you get the brief by 7am. Free to start. $5 unlocks one full brief · $49/mo for the daily desk.
AURORA Athletics
AURORA lost size M on 4 hero colourways overnight — Onyx, Sage, Slate, Cream — all featured on the homepage rotation yesterday.
Six signal types. Zero filler.
On a quiet day, your brief is one line. On a loud day, it’s the one fact you needed before standup — never a digest of everything that moved.
Out-of-stock on hero SKUs
We watch front-page collections and homepage rotations. The moment a hero product loses size M, you’ll know — usually within 30 minutes of the depletion.
Silent price drops
Discounts pushed without an email blast or a banner. The most predictive signal for upcoming inventory-clearing — caught on the product page, never on the homepage.
Size-curve collapse
When the M / L / XL backbone of a colourway evaporates, the product is effectively dead even though it’s still listed. We surface the moment the curve breaks.
Quiet new-drop launches
New SKUs that go live without a marketing push. Often A/B tests of next-quarter assortment. The first reads on what they think will work.
Collection re-orderings
Which products they’re promoting to top-of-list. Reordering is the cheapest A/B test a Shopify merchant runs — and the most visible to a watcher.
Hidden-PDP test drops
Products live and indexed but de-listed from collections. The classic playbook for a quiet launch before a paid push. We catch the indexing fingerprint.
When agents start shopping for your buyers, you’ll already know what they’re seeing.
Every brief also runs a daily agent-surface check on the same competitors — capability drift, payment-handler signals, locale-fallback differential. Today it’s a quiet footer in your brief. Next year it’s the moat. The price is the same either way.
Start watching tomorrow.
Add three competitors. We send the first brief at 7am your local. If it isn’t the most useful email of your morning by week two, cancel from your dashboard.